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Summary

Responsible for the planning, management, and execution of all marketing initiatives

and the day-to-day marketing functions of the financial institution. Develops and

implements a marketing program that is in alignment with the overall bank’s strategic

objectives.

Essential Duties and Responsibilities for Marketing Director

Marketing Management

• Supervises any marketing staff

• Collaborates with third party marketing firm(as needed) with the development of

advertising strategies and campaigns to acquire, retain, and expand relationships

with customers and identified target segments.

• Collaborates with Executive Team to develop targeted marketing programs that

assist in the achievement of branch and Officer goals.

• Executes targeted marketing campaigns, including development and

coordination of direct mail, advertising (traditional and digital), branch signage,

and website content. Tracks and reports results.

• Schedules local media buys with vendors, negotiating rates and/or contracts.

• Evaluates advertising proposals presented by vendors.

• Oversees and reviews social media strategies and assures compliance with Bank’s

Social Media Policy and Procedures.

• Assures all forms of advertising meet compliance requirements and keeps

marketing records for bank audits and exams as required.

• Assesses and processes Contribution requests with Officers in keeping with the

Bank’s guiding principles and strategic objectives. Leverages the bank’s exposure

by identifying employee involvement opportunities and other visibility, including

signage, mentions, etc.

• Assists with production of the Bank’s annual report and other shareholder

communication pieces.

• Assists in the assessment and development of new products and services that

meet customer needs.

• Assures the bank’s website content is updated with relevant resources and

information to help customers with their financial needs.

• Coordinates internal and external research projects.

• Manages the marketing development, advertising, and contributions budgets.

• Manages the email marketing system by uploading lists, creating content, and

scheduling and coordinating automation needs.

• Reviews key website, social media, & digital marketing analytics. Reports and

recommends strategies that support key bank initiatives and goals.

Public Relations

• Plans and organizes bank-sponsored events.

• Identifies community events and opportunities that maximize the Bank’s

visibility and aligns with the Bank’s strategic objectives.

• Negotiates and maximizes the bank’s visibility at designated community events

• Monitors customer satisfaction and ongoing service quality.

• Coordinates customer events, open houses, and other bank-related P.R. events.

• Reviews bank press releases.

• Monitors and coordinates staff participation in local events.

• Coordinates the purchase of promotional items with outside vendors.

Creative Design

• Assists with the coordination of employee meetings and development of materials

• Creates ad hoc bank ads and materials for meetings, sales call programs, and

events, as necessary.

• Support branch signage needs.